With 40 years of experience in the varnish and paint market in Romania, POLICOLOR is at the moment the largest Romanian manufacturer in the field. Between 1965 and 1990, the Varnish and Paint Enterprise Bucharest - as it was initially called - was one of the most important suppliers of the national vehicles, furniture and electronics industries.
1999 - 2001 brought a visible change in the way of approaching the customers. POLICOLOR gradually changed its relationship with the customers and partners, reorganized the distribution system, launched new products for the emerging markets, and invested in marketing, in the modernization of the storage activities and in environmental protection. New products have been launched from 1999 on, to broaden the range of products intended both for the household consumers and for the construction industry: SPOR paint, SPOR varnish coming in 16 colours, Villa Prima and Villa Ultra, DECO enamel for wood, metal and masonry coming in 10 colours, coloured BADULAC - satin varnish for interior wood protection, coming in three colours, IRIS - the tinting system for water based paints and enamels, available in over 700 shades, DECO - adhesive for constructions, DECO - structured paint for interior surfaces, Deco - decorative plasters, PLUS - anticorrosive mastic, PLAST - special primer as well as new colours for BADULAC, VILLA ULTRA and VILLA SUPRA.
1999 - 2001 brought a visible change in the way of approaching the customers. POLICOLOR gradually changed its relationship with the customers and partners, reorganized the distribution system, launched new products for the emerging markets, and invested in marketing, in the modernization of the storage activities and in environmental protection. New products have been launched from 1999 on, to broaden the range of products intended both for the household consumers and for the construction industry: SPOR paint, SPOR varnish coming in 16 colours, Villa Prima and Villa Ultra, DECO enamel for wood, metal and masonry coming in 10 colours, coloured BADULAC - satin varnish for interior wood protection, coming in three colours, IRIS - the tinting system for water based paints and enamels, available in over 700 shades, DECO - adhesive for constructions, DECO - structured paint for interior surfaces, Deco - decorative plasters, PLUS - anticorrosive mastic, PLAST - special primer as well as new colours for BADULAC, VILLA ULTRA and VILLA SUPRA.
Following the research activities and using their experience, our experts have succesfully developed high quality products according to the new VOC norms. This line of products is named Klar Proffesional.
For adjusting the painting systems to the application conditions of each industrial client, we developed a new line of painting that matches the high standard of the refinish segment and also combines all the characteristics that requires an industrial system : Klar Special Coatings.
Regarding Policolor products that are destined to industrial coverings we can say they have various aplicabilities: - Products that are destined for anticorrosive protection in high heat medium. - Products that are destined to anticorrosive protection in agressive chemical medium. - Products with high temperature protection. - Finishing products" with hammer hit effect". - Finishing products with structural aspect (in relief). - Covering products for metallic cases. - Resins with special utilization. - Products for concrete floor. - Products for road tagging and fireproof systems.
This year, Policolor aims to increase 3% its market share with a marketing strategy focused on launching new products, on developing the IRIS tinting system and on export support. The investment program for 2002 includes purchasing new laboratory equipment that will be used for the new products and to ensure a better quality control of the products. Investment will also include manufacturing equipment and the environmental protection. The implementation of the integrated information system (ERP) will be continued in order to ensure a better coordination of the financial, purchasing, sales and production activities. Policolor was privatized in 1997 and has a share capital of over ROL 71 billion. At the moment, the main investors are: The Romanian Investment Fund - 34.10%, the Romanian American Enterprise Fund 32.94%, Sweepstone Investment Fund - 9.96%, Societe Generale Romania Fund - 7.72% and other shareholders - 14.72%.
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With 40 years of experience in the varnish and paint market in Romania, POLICOLOR is at the moment the largest Romanian manufacturer in the field. Between 1965 and 1990, the Varnish and Paint Enterprise Bucharest - as it was initially called - was one of the most important suppliers of the national vehicles, furniture and electronics industries.
1999 - 2001 brought a visible change in the way of approaching the customers. POLICOLOR gradually changed its relationship with the customers and partners, reorganized the distribution system, launched new products for the emerging markets, and invested in marketing, in the modernization of the storage activities and in environmental protection. New products have been launched from 1999 on, to broaden the range of products intended both for the household consumers and for the construction industry: SPOR paint, SPOR varnish coming in 16 colours, Villa Prima and Villa Ultra, DECO enamel for wood, metal and masonry coming in 10 colours, coloured BADULAC - satin varnish for interior wood protection, coming in three colours, IRIS - the tinting system for water based paints and enamels, available in over 700 shades, DECO - adhesive for constructions, DECO - structured paint for interior surfaces, Deco - decorative plasters, PLUS - anticorrosive mastic, PLAST - special primer as well as new colours for BADULAC, VILLA ULTRA and VILLA SUPRA.
1999 - 2001 brought a visible change in the way of approaching the customers. POLICOLOR gradually changed its relationship with the customers and partners, reorganized the distribution system, launched new products for the emerging markets, and invested in marketing, in the modernization of the storage activities and in environmental protection. New products have been launched from 1999 on, to broaden the range of products intended both for the household consumers and for the construction industry: SPOR paint, SPOR varnish coming in 16 colours, Villa Prima and Villa Ultra, DECO enamel for wood, metal and masonry coming in 10 colours, coloured BADULAC - satin varnish for interior wood protection, coming in three colours, IRIS - the tinting system for water based paints and enamels, available in over 700 shades, DECO - adhesive for constructions, DECO - structured paint for interior surfaces, Deco - decorative plasters, PLUS - anticorrosive mastic, PLAST - special primer as well as new 
Following the research activities and using their experience, our experts have succesfully developed high quality products according to the new VOC norms. This line of products is named Klar Proffesional.
For adjusting the painting systems to the application conditions of each industrial client, we developed a new line of painting that matches the high standard of the refinish segment and also combines all the characteristics that requires an industrial system : Klar Special Coatings.
Regarding Policolor products that are destined to industrial coverings we can say they have various aplicabilities:
This year, Policolor aims to increase 3% its market share with a marketing strategy focused on launching new products, on developing the IRIS tinting system and on export support. The investment program for 2002 includes purchasing new laboratory equipment that will be used for the new products and to ensure a better quality control of the products. Investment will also include manufacturing equipment and the environmental protection. The implementation of the integrated information system (ERP) will be continued in order to ensure a better coordination of the financial, purchasing, sales and production activities. Policolor was privatized in 1997 and has a share capital of over ROL 71 billion. At the moment, the main investors are: The Romanian Investment Fund - 34.10%, the Romanian American Enterprise Fund 32.94%, Sweepstone Investment Fund - 9.96%, Societe Generale Romania Fund - 7.72% and other shareholders - 14.72%.